EST. 1921 · ST. CLOUD, MINNESOTA — OVER 100 YEARS OF PRINTING & DIRECT MAIL EXCELLENCE
Nonprofit Direct Mail & Annual Appeal Specialist

Planning Your Annual Appeal? Let's Make Every Piece Count.

From personalized appeal letters and reply cards, custom envelopes, data processing, and mailing. Rengel Printing brings your entire campaign together with seamless precision.

Variable Data Printing
NCOA & Postal Presort
100% Fullservice Mailing
Hope Together 2025 Impact Report and annual appeal direct mail package: personalized letter, 2025 impact booklet, donation remittance card, and reply envelope

Your Mission Deserves More Than a Mail Piece.
It Deserves a Well-Executed Appeal.

Rengel Printing helps nonprofits turn annual appeal campaigns into polished, personalized direct mail programs. Then handles the production, postal processing, and fulfillment details needed to get them directly into donors' hands.

Your Annual Appeal Has a Lot of Moving Parts. We Handle Them.

Integrated Appeal Package Components:

Outer Envelopes

Standard #10, oversized 6x9, custom envelopes with teaser copy and printed indicia

Personalized Appeal Letters

1 or multi-page letters with variable donor names, history & gift prompts

Reply / Remittance Cards

Easy donation forms with customized giving levels, QR codes & web URLs

Return Envelopes

Standard reply envelopes or Business Reply Envelopes (BRE) for effortless donor response

Impact Inserts & Lift Notes

Compelling stories, matching gift prompts & program highlights to maximize impact

Overhead view of complete nonprofit appeal package spread out on a desk with envelopes, letter, insert, and remittance reply card
Three personalized appeal letters side-by-side with sticky notes showing different donor names, custom messages and gift amounts

"Same mission. A more personal connection."
Variable data printing makes each piece feel like a 1-on-1 conversation.

Your Donors Aren't All the Same. Why Send Them the Same Appeal?

Make your annual appeal feel like a personal conversation. With variable data printing, Rengel customizes individual donor letters, ask amounts, and messaging within the exact same efficient production run.

One Appeal. Hundreds of Personal Conversations.

Donor name & historical giving background
Tailored suggested gift amounts per segment
Targeted messaging based on donor interests
Dynamic QR codes & personalized PURL landing pages
Customized impact photography & stories
Distinct calls-to-action per giving tier

We'll Print It. Prepare It. Mail It.

Printing the annual appeal is only part of the job. Rengel manages the full direct mail pipeline from data processing and postal preparation to envelope inserting and postal delivery.

Visual workflow progression banner: DATA the right message, PRINT high-quality materials, PERSONALIZE personal touch, INSERT bringing together, MAIL on its way to create a brighter tomorrow
01

Data Preparation

Format screening & dedupping

02

NCOA & List Processing

Address verification and postal standardization

03

Postal Presorting

Securing the lowest possible postage rates

04

Variable Data Printing

Seamless personalization per donor segment

05

High-Speed Printing

Vibrant color and flawless text output

06

Folding & Inserting

Automated collation & envelope inserting

07

Quality Checking & USPS Prep

Envelope sealing and traying

08

Direct Mail Drop

Direct delivery to USPS for fast donor arrival

Give us the campaign. We'll help get it into the mailbox.

Show Donors What Their Support Makes Possible.

Sometimes an appeal letter isn't enough. Combine your fundraising message with an impact report, booklet, or donor story that shows exactly what your organization accomplished, and what the next gift can make possible.

Additional Annual Appeal Options:

Self-mailers & Tri-fold appealsImpact report bookletsAnnual report publicationsDonor newslettersMatching-gift insertsPostcards & CalendarsStickers, bookmarks & address labelsSpecialty & dimensional mailers
Hope Together 2025 Impact Report open booklet showing infographics, photography, appeal letter and remittance card

"Real People. Real Progress."
Showcase measurable donor outcomes with multi-page impact booklets and annual reports.

Year-End giving campaign calendar showing November and December countdown next to an annual appeal package

"Year-End Giving Starts Before Year-End"
Plan your November/December mailing schedule now to beat postal deadlines.

Year-End Giving Starts Before Year-End.

The strongest annual appeal campaigns don't come together at the last minute. If your nonprofit is planning a fall or year-end fundraising campaign, now is the time to start thinking about your letters, envelopes, inserts, personalization, donor segments, and mailing schedule.

Key Fall & Winter Deadlines

  • Late Sept – October: Finalize copy, design & donor segment lists
  • Early November: Variable data proofs & print production
  • Mid-November: Postal drop for pre-Thanksgiving / GivingTuesday delivery
  • Early December: Year-end reminder mailings & lift note drops

Still Planning Your Annual Appeal?

Fall and year-end deadlines arrive fast. Get your production plan, donor list processing, envelopes, and mailing schedule locked in early before the year-end printer rush.

Get Started
TRUSTED BY NONPROFITS & INSTITUTIONS

What Our Partners Say

"We've been doing business with Rengel Printing for 20 plus years and always had good quality products, friendly staff, and met our deadlines. Great business to do business with!!"

Julie Jacobs

Nonprofit Advancement Director

"Rengel Printing's service was very impressive. They filled our needs on short notice and the product was absolutely perfect. Everyone we had contact with was very helpful, professional and courteous."

Scott Brake

Development Executive

"We have been working with Rengel Printing for over 25 years. Their team is simply the best in town. The entire process from start to finish is always efficient and done in a timely manner."

Chad Sheetz

SCSU Foundation Partner

Start Planning Your Annual Appeal

Tell us what you're planning and our direct mail specialists will help you determine the most effective way to produce, personalize, and mail your campaign.

Start My Annual Appeal